0:00
we get the news this week that perhaps
0:04
Jordan Hudson was suspended from the UNC
0:08
offices Perhaps she wasn't North
0:11
Carolina says she's welcome but let's
0:14
make this clear She's not an
0:19
employee There's posturing There's not
0:22
embarrassing somebody there is a line
0:26
being drawn but trying to do so in a
0:29
diplomatic way by the administration
0:33
UNC And with that as the
0:38
backdrop I thought the most interesting
0:40
story or or line item that came out of
0:47
was that members of the Bellich family
0:50
are worried that Jordan Hudson is
0:52
ruining a legacy that it took him
0:55
decades to build And that is a aha
1:01
turning point Remember when I talked
1:04
about last week Julie Edelman said in
1:06
his podcast that "Hey PR people stop
1:10
interviews all the time and that's no
1:12
big deal." That she tried to halt the
1:15
questioning of how they met with the CBS
1:18
Sunday interview and he tried to kind of
1:20
gloss it up No big deal And then in the
1:23
comments section Nikki Glazer who by the
1:26
way clearly is in that social circle
1:29
because she hosted that roast of Tom
1:32
Brady and Bellich is there and Craft is
1:35
there and Edelman is there and all those
1:37
people are there She kind of defends her
1:39
the same way Oh no big deal This is what
1:42
PR people do In that comment section
1:46
post one of Bellich's son's wives So
1:55
commented you know pretty critical of
1:59
Hudson and that was the first sense that
2:02
not all is well in the family for what
2:05
Jordan is doing Now this was not one of
2:08
his sons This was not blood but you know
2:11
it would be odd if one of the wives of
2:15
his sons said something that his sons
2:17
disagreed with right more than likely
2:20
this is what they're talking about and
2:22
instead of a guy on Bill Bich's staff on
2:26
daddy's staff saying something it's his
2:28
wife that's echoing what he feels and
2:32
that was the first sense that what
2:34
Jordan Hudson is doing and what Bill is
2:36
doing is not satisfying and is not cool
2:41
with the family Okay So now start to
2:44
bring a different picture into balance
2:46
here And the report this week that she's
2:49
undoing something that he built his
2:51
legacy on is very notable because then
2:55
that means there is real concern not
2:59
just on the outside of what it looks
3:01
like but on the inside of what they know
3:03
that it is And I think that that right
3:08
there is a real oh okay So what it looks
3:13
like on the outside is what is really
3:15
going on you know cuz you could never
3:17
know But if the family is worried about
3:20
this it means look Jordan Hudson is bit
3:23
of a crackpot and that Bill's
3:26
manipulating being manipulated and that
3:28
Bill doesn't realize it and he's got
3:31
family trying to step in to stop this
3:33
And I thought that this week when North
3:37
Carolina said she is not an employee but
3:40
she is obviously welcome within our
3:43
walls it was a very delicate dance We
3:47
don't want to disrespect Bill's
3:49
girlfriend but we do want it known she
3:56
us Did we mention that we might have to
4:02
she might have CC on all of his emails
4:06
She might be at the spring game She
4:07
might be this that But by the way
4:09
everybody she doesn't work for us She
4:11
doesn't work for us She did we mention
4:13
this she doesn't work for
4:16
us So UNC draws a line And the family's
4:20
worried The family is worried
4:25
This is such an interesting dynamic
4:30
forward because something's got to
4:38
either somebody gets to Bill his family
4:41
or North Carolina and says "Hey hey Bill
4:44
you you got to rein this thing in." and
4:47
she understands and he draws some hard
4:50
lines and she falls in line which would
4:53
be a hit to her ego being told what
4:56
you're doing is not productive and it
4:58
would take him also drawing lines where
5:02
drawn or she continues to do what she
5:05
does he continues to do what he does and
5:08
it keeps pushing outside of the line of
5:12
normaly and it becomes saga and soap
5:16
opera etc And that is that's a really
5:19
bad track for him because then it does
5:21
sully so much of what he spent years
5:24
building as a reputation And and I
5:27
thought it was you want a canary in the
5:29
coal mine you want a symbol of where
5:32
this thing is is I began this little
5:36
segment talking about how Julian Edelman
5:39
went on his podcast and said Jordan
5:42
Hudson stepping in and saying "We're not
5:45
answering that question It's no big
5:46
deal." Well he completely backtracked He
5:49
went on a radio interview this week and
5:51
said "No it's become a distraction and
5:53
you have to practice what you preach."
5:55
and he always said no distractions and
5:57
now that's becoming a
5:58
distraction So where do you think that
6:01
talking point comes from i think at the
6:03
start Edelman thought he was being a
6:06
good teammate being a good patriot by
6:09
closing ranks defending everybody inside
6:11
those ranks That's what the Patriots
6:13
always have done Don't let it get to the
6:15
outside Don't say anything through the
6:17
media Close ranks We're all in this
6:19
together And now suddenly it's you know
6:22
it's become a distraction
6:24
How do you think that happens well the
6:27
talking points within those ranks change
6:30
right he's probably hearing from Bill's
6:33
family hey we're not cool with this
6:35
Nobody should be cool with this The fact
6:37
is we need to all make sure we're we're
6:41
trying to get him out of
6:42
this Which is a crazy thing But those
6:46
types of pivots in narratives and
6:49
talking points when it comes to the
6:50
Patriots don't happen by happen stance
6:52
They do not happen by you know oh we're
6:55
just we think something different today
6:58
Th those end up becoming bullet points
7:00
that are sent out or talked about within
7:03
those walls by the organization by
7:06
Robert Craft by how we're supposed to
7:08
handle things And we know that Craft and
7:10
Bill don't meet eye to eye So there is
7:13
certainly a uh a change in how they're
7:17
going to approach it They're going to
7:18
either not say anything at all or this
7:22
Bill Either way it's becoming more and
7:25
more apparent what we thought was crazy
7:27
about it is exa exactly right That's
7:31
what is crazy about it
