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Next up, you guys know how much I am
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passionate about uniforms and my screed
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a couple of weeks ago was don't do the
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dome for Cleveland. Don't do the dome in
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Chicago because ultimately
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that will age very poorly. What we are
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living through today is grasping at the
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sports past in so many ways.
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People miss the quote good old days of
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sports. They miss the simplicity. They
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miss things that are no longer there
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because it became a bloated kind of
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crazy outofcrol creation in many ways.
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Now, sports is still a wonderful place
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to root and to unify and to, you know,
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to have loyalty and to share memories
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with, but there's a lot that people
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miss. And sports will always be a place
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that people are tethered to the past in
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because that's when they got hooked.
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Almost nobody gets hooked today. There
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are a few there's, you know, there's
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people every sing There's kids every
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single day that are figuring it out. But
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your bulk your majority of sports fans
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have been tethered to something that
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happened in the past. So making sure you
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respect the past is the smartest way to
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keep those fans hungry and connected and
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Well, look at college football uniforms.
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Let's run this package here of the
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uniforms that are all across the nation
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right now being debuted this season
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around college football.
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You are talking about old school basic
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solid color uniforms. Here's Rutgers and
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it's red. We're just doing red. Oh,
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interesting. Okay, what's the next slide
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here? We're talking about all these
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helmets and uniforms going away from old
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uh new school, new fangled logos and
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loudness. Oh, the cyclones
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standard operating wear there, right?
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And now the script cyclones across the
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helmet, which was an old school logo
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dating back to the 80s. Okay, so now
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we're going to go back. It's simple.
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Where's the teal? Where's the black?
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Tulain again going back old school the
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fighting green wave. It's a wave from
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the 70s with boxing gloves on. You're
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talking about going back to very basic
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colors and uniforms. Think about how
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many black matte iterations there were
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of college football unis recently. Think
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about how chrome came into play here.
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You know, again, BC football, what are
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standard red jerseys, standard gold
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pants. This is what they're debuting
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across the board as I looked at all the
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college football uniforms being debuted.
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They're all throwbacks. Here's Houston.
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What are they doing? They're throwing
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back to the Houston Oilers.
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Now, they did this last year as well,
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but why does this work? Nostalgia.
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Right. Unless you are one of the truly
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forward progressive brands like Oregon,
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everybody wants to go retro. Here's
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Hawaii. Let's go back basic. Even Oregon
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has the old school duck on a throwback
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version of their helmet. The Donald
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Duck. Even they have the yellow and
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green. Georgia Tech, what do we have?
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Monochromatic. Let's get back to
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simplicity basics. It's amazing
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just how often you are seeing the quote
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new era, this is perfect, actually
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reflect the old era. There is just
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there's no more taste anymore. And by
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the way, taste for flamboyant and loud
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and garish. And college football is a
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pretty good indicator of where sports
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fashion is going because they are
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oftentimes the sport that challenges
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convention most. If they're the ones
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right now going back to the past, it
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means that's what Nike and Under Armour,
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that's what these apparel companies are
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vibing and feeling, that the that the
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that the fans want that because it got
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too out of control in terms of noisiness
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and colors and loudness and getting away
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from what the school colors are. You
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know, for me as a Syracuse grad, it's
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blue and orange. Let's not let's that
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let's let's stay on point. Let's stay on
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brand. I don't need anything besides
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that. All of these schools that tried
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all these alternate colors, you had fan
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bases going, "But I don't have those
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colors in my closet. That's not on my
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flag outside of the porch. That's not my
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sweater that I wore to school." Like,
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let's get real here. And thankfully
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you're seeing this come back to college
