0:00
will the Panthers ever stop partying
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that's the real question at hand in
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South Florida they had their parade
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today and in classic Florida Panthers
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fashion they don't really have a home
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base because they don't play in Miami
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all the way down in downtown Miami near
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South Beach they're far away from that
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they don't really play in Fort
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Lauderdale they play in Sunrise which is
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a drive from Fort Lauderdale although up
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north of the main part of of Miami so
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they have their parade in Los Boulevard
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they go to the beach it's cool it's very
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Miami it's very South Florida I should
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say but they are kind of a nomad of the
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region so it's kind of perfectly Florida
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Panther to have the the the parade there
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but neither here nor there because you
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got enough people that showed up you
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know the Panthers you're going to have
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your 20,000 hockey fans that show up to
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a lot of those games you grown the pie a
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little bit going to three straight
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Stanley Cup finals that's good but you
1:02
know that the moment they go back in the
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tank a bunch of these people are going
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to jump off the ship but I will say if
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you want to capture the hearts and minds
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as it happens in South Florida transient
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city with most people that have a
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favorite hockey team that's not the
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Florida Panthers what you do is you
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become fun you become iconic and you
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build off the success see this has been
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the problem with the Florida Marlins
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building on success after they won in 97
1:31
and won in 03 they tore it down built no
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consistency and thus a fan base that was
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there for an October run and then bailed
1:39
the next year never to trust the
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ownership again what this Panthers team
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did was keep the core together add to it
1:45
this year with guys like Brad Marshon
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and then go back to back and so now you
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have I think much deeper roots for fan
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base growth in your market and then on
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top of that you just party with
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everybody and any team that parties
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especially a hockey team grows in the
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hearts and minds in lore of the city and
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it's interesting that Brad Marshian has
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now done it in two cities because I was
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there in Boston in 2011 when he won with
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the Bruins and he didn't put his shirt
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back on for two and a half months he
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partied the entire year at every bar and
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out on the Cape and everywhere he could
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in between in Boston the entire summer
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and there were pictures of him shirtless
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at every single bar and it made him a
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living legend and now he's doing it
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again this guy knows how to get after it
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this guy knows how to party this guy is
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a ball of fun and that's what you need
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in a city like South Florida where not
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only is winning important or vital to
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building a fan base because you're not
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going to get any fans that are just
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there because of generational loyalty
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outside of maybe the Dolphins what you
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have to do is win and then you have to
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have personality behind it as well you
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have to have charisma and fun and no
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town likes its fun more than Miami so if
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you are the Panthers and you're looking
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to make sure this success resonates 5 10
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15 20 years from now what you do is you
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become legends by partying at the Elbow
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Room or on Los Solas Boulevard or South
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Beach wherever the entire summer don't
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take anything seriously just keep
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partying hoist that cup around have it
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in the city in bars and restaurants
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throughout the place every single day
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you can and just be the fun guys cuz
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then then you become legend
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and I'm not going to compare it to the
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7273 Dolphins they were first their
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football they had Don Shula they had a
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perfect season you're not topping that
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but going backto back is a special kind
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of thing the Heat did it right in 12 and
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13 and they had LeBron and that's the
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type of thing that puts your hooks in
4:04
but also kind of a microwave
4:06
championship lebron comes Dwayne Wade is
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there but it's like suddenly okay now
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we're the LeBron team this team was
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grown more organically and not that
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hockeyy's ever going to be the the the
4:19
same popularity level as the NBA or
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certainly of the NFL but if you want to
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do it and do it right you look at how
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the Panthers have done it and I think
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that's a good recipe for starting to
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really build deep long-term loyalty with
4:35
your fan base just keep partying just
