Up next in 10
Why is Shedeur Sanders’ draft stock suddenly plummeting? Damon Amendolara believes it has nothing to do with talent and everything to do with fear. NFL executives and coaches are wary of drafting "Deion 2.0"—a young, empowered quarterback who understands his value, controls his narrative, and brings a massive spotlight with him.
Throughout the college season, Shedeur was projected as a top-2 pick, but now, draft analysts are suddenly sliding him down to No. 6. Why the shift? D.A. explains how scouts at the NFL Combine are quietly shaping the media narrative, planting concerns about Shedeur’s personality, his branding power, and the influence of his father, Deion Sanders. The elder Sanders was the original brash, attention-hungry superstar who used his leverage to dictate where he played and how much he got paid. Now, there’s an underlying fear that Shedeur could do the same.
Are NFL front offices afraid of a new era where players take control of their careers in ways that challenge traditional power structures? D.A. breaks it all down in this must-watch discussion.
#ShedeurSanders #NFLDraft #DeionSanders #WatchDALive #DamonAmendolara #CFB #NFLScouting #DraftStock #ColoradoBuffs #SandersEra
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0:00
something is going on with shador
0:02
Sanders right now something is forcing
0:06
him to drop in mock draft something is
0:10
kind of percolating around the scouting
0:13
combine absolutely there's something
0:16
going on because shador Sanders was
0:18
widely regarded as the first or second
0:21
pick of this NFL draft during the
0:24
football season and now once we get to
0:26
the combine just a couple of months
0:28
short of the NFL draft draft there's
0:31
multiple mock draft that have dropped
0:33
him to four five or even six why I got
0:39
my theories let's dig in a reminder
0:42
before we get there to subscribe to the
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0:46
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0:48
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0:50
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0:53
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0:55
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0:58
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0:59
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1:02
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1:05
this button below me shador
1:07
Sanders had a very very productive
1:11
season this year for Colorado and during
1:14
the year mock draft analysts and
1:19
Executives and Scouts and analysts all
1:23
seem to assume that for the quarterback
1:26
needy teams that will obviously be at
1:29
the top or will need to trade into those
1:32
slots shador Sanders is going to be one
1:35
of the first two players picked and now
1:40
we have Abdul Carter Travis Hunter's
1:43
teammates and others actually building a
1:47
case to be above him that he falls all
1:50
the way to perhaps number six so what is
1:53
going on I think personally as you get
1:57
closer to the draft you have more more
2:00
Executives
2:02
dissecting what their locker room is
2:05
going to look like and more
2:08
paranoia about culture and more scrutiny
2:13
on what an owner a general manager a
2:17
coach is comfortable with and during the
2:20
football season it's easy to say shador
2:24
Sanders is one of the best quarterbacks
2:26
of the nation obviously people need
2:28
quarterbacks so thus 2 + 2 equals 4 but
2:33
I really believe there is a fear a true
2:36
fear that the juice isn't worth the
2:39
squeeze on shador here's why shador
2:43
Sanders comes with ready made
2:47
celebrity and he comes with empowerment
2:51
okay and those two things are very scary
2:55
to NFL GMS and NFL owners and NFL
2:58
coaches what what I mean by that is
3:01
shador has been a celebrity since high
3:04
school okay and when he followed his dad
3:08
to both of his coaching stops his dad
3:11
empowered him every step of the way to
3:13
maximize the celebrity so shador has a
3:17
camera crew around him all the time
3:19
shador has a very popular social media
3:23
presence shador already has a brand and
3:27
shador speaks like he's a guy that's
3:30
empowered and has a brand he speaks like
3:34
a young man that knows he is in the cat
3:37
bird seat okay why because once upon a
3:41
time his dad did it without actually
3:44
knowing whether it was going to work but
3:45
his dad was the Bold Brash neon Dion
3:50
Sanders who built a brand out of nothing
3:53
coming from nothing when he was just in
3:55
college at Florida State and then
3:56
ultimately drafted by the Atlanta
3:58
Falcons Dion was in many ways the
4:03
Trailblazer of doing the things that all
4:05
these young guys want to do today the
4:08
flashy guy that looks cool acts cool has
4:12
a brand and can basically wave his
4:15
fingers or wave his wand to get certain
4:18
business deals done that you yourself
4:20
are a brand before you even step on the
4:23
field of the NFL Sanders did that Dion
4:27
did this once upon a time and so he
4:30
knows what you can pull he's been the
4:33
power broker when he was in the NFL he
4:36
leveraged his power to leave Atlanta to
4:40
go to San Francisco he was a mercenary
4:43
they won a Super Bowl in 94 with Deion
4:46
Sanders that one year he leveraged into
4:49
a long-term very highly paid deal with
4:52
the Dallas Cowboys became a mercenary
4:55
for them and cashed in when they won the
4:58
Super Bowl in 1995
5:00
during the mid90s it became basically
5:03
accepted wisdom that if you had Dion he
5:07
was the final piece of the puzzle to win
5:09
a Super Bowl you needed him in this
5:12
battle between the ners and cowboys
5:14
whoever had Dion that was the leg up you
5:17
needed to get past the other and win a
5:19
championship so he's been in the war
5:23
rooms he's been in the boardrooms he's
5:25
been in the executive suites to know hey
5:28
this is the Leverage this is the power
5:30
you have and that it scared Executives
5:33
in 1989 to
5:35
1990 when Dion was coming out of Florida
5:38
State and drafted in a young guy and it
5:41
still scares him today when he is
5:44
indoctrinating his son with that I've
5:46
got leverage I've got power I've got
5:49
attention I'm going to use it so that
5:52
part of things because remember in
5:53
football there is still this dedication
5:57
to it's about team it's not about about
5:59
the personality it's about the
6:01
organization it's about the name on the
6:04
front of your jersey not the name on the
6:05
back of the jersey and I think there's a
6:07
lot of Truth to that I don't think that
6:09
that's just made up cockamamy nonsense
6:11
that NFL coaches use to keep you down I
6:14
think you have to be a team I think you
6:17
have to be respectful of the other guys
6:19
in your orbit I think you have to
6:21
realize unlike any other sport that if
6:23
you don't do your job not only are you
6:26
putting at risk the other 10 guys doing
6:29
their job you're putting their health at
6:32
risk as well so I absolutely believe in
6:35
pulling together Unity teamwork
6:38
Etc but coaches oh my God GMS oh my God
6:43
owners all these guys are so
6:47
terrified of guys that color Outside the
6:50
Lines do their own individual thing
6:52
especially if you're a young guy they
6:54
really don't like it if you're a young
6:56
guy and I think that Dynamic scares them
6:58
and so I think went from a shador
7:00
Sanders during the football season where
7:02
people looked at his football first okay
7:06
and saw him scoot out of the pocket
7:09
evade a Defender make a throw downfield
7:12
look like an agile creative playmaking
7:16
quarterback I think they saw that then
7:19
and said well that equates to the first
7:21
or second pick of the draft and
7:24
today I think Executives look at the
7:27
football and they like it but they go at
7:31
what cost and look let's be fair if
7:35
shador Sanders had the skill set of Cam
7:39
Newton or maybe of Jaden Daniels or
7:42
Caleb
7:43
Williams and they said well he's Elite
7:45
enough to deal with that then he would
7:47
be one or two and he might still go one
7:49
or two but MOX wouldn't drop him all the
7:51
way to six okay but instead because he's
7:55
not that polished he's not that great
8:00
like those guys I just mentioned now you
8:02
can start talking yourself into well is
8:06
it really worth it is it worth the
8:08
distractions and I think the Dion thing
8:11
scares a lot of them as well not only
8:13
because he may have taught shador had to
8:16
be Dion 2.0 but now you're dealing with
8:19
Dion 1.0 behind the scenes of Dion
8:24
2.0 that frightens NFL Executives now
8:29
look mock drafts don't necessarily mean
8:30
to thing we may very well see a team
8:34
like the Titans or the Browns grab
8:36
shador at number one or number two but
8:38
at the moment I think these mock drafts
8:42
often times informed by talking to GMS
8:45
at the combine talking to coaches at the
8:49
combine are
8:51
hearing Executives be skittish Scouts
8:55
being nervous about the things I just
8:58
mentioned about with shador Sanders
9:00
which are Beyond football just going to
9:03
read to you the sporting news mock draft
9:06
okay the latest Titans Go Abdul Carter
9:09
number one but number two the Browns
9:12
going Travis Hunter number three the
9:15
giant with shador and cam Ward both on
9:17
the board go cam Ward number four the
9:21
Patriots not needing a QB take Will
9:24
Campbell lineman LSU and the Jaguars
9:28
also buy passing a quarterback because
9:30
they have Trevor Lawrence meaning the
9:32
Raiders at six is where shador would go
9:36
I would imagine a team that needs a
9:38
quarterback would trade up before shador
9:41
drops all the way to six but again I
9:44
think that that is mirroring the type of
9:48
worry that you have around the NFL
9:50
because of the brashness the control the
9:55
leverage and the
9:57
distractions of being a brand
9:59
of shador
10:01
Sanders that's going to do it for me
10:03
subscribe to the channel by clicking on
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deep Dives like this one for the NFL
10:10
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10:13
Da we'll talk to you later
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