4.6 billion people will use emails actively by 2025. That’s huge! This is a massive opportunity for marketers. How do you make your subscribers engaged?
And how do you make sure you use the latest email marketing trends to cook the best newsletters for your readers?
No problem! We’ve analyzed dozens of trends and picked only those that are really worth your attention. Ready? Let’s go!
Optimal Email Design for Different Devices
Email design has been one of the hot trends in email marketing for decades, right?
Now, marketers have to also keep in mind where and how people will receive and read their emails.
- It includes the email content.
- Different features of your email (interactive or static emails).
- And responsive email design that looks good on different devices.
Why and How?
In fact, people open 62% of all their emails on mobile. That’s why you have to optimize your mobile design. We know it’s not always easy. For this you may want to use professional email design templates or even hire an experienced designer.
Tips to Optimize Your Email Design for iPhones
Also, let’s not forget that people who use iPhones see only the initial 30 characters of your subject lines. That’s what an email app on iPhones allows them to see. That’s why you should carefully choose what to include within those 30 characters.
Email Marketers Are Adapting AI
Marketers use Perplexity, ChatGPT, and other Generative AI tools mainly to create images for social media or write articles for blogs.
However, email marketers are starting to adopt AI technology, too. This is one of the hottest email trends now.
According to Salesforce, there are a few ways how you can use AI to make your email marketing better:
- Manage your email campaigns. Use AI to define what’s working in your campaigns and what elements you need to improve.
- Create your content with AI. Here, we don’t mean content creation with 1 click of a button. It just doesn’t work like that. Yes, different generative AI platforms are sure to help you outline and write your copy. They will give you valuable insights on how to edit your email copy. However, these are just the tools, and you are the creator. Don’t forget about it. Of course, AI will generate images for your emails as well. Again, we encourage you to use AI smartly and ethically when creating your email marketing content.
- Brainstorm topics and subject lines. Use AI to get new ideas for your subject lines and newsletter topics.
- Scale your output. AI is here to speed up your time-consuming processes. Spend less time analyzing your email marketing campaigns, brainstorming ideas, and creating content.
Email Segmentation Is the Norm
You may think. “Email segmentation? Again, it’s one of the email marketing trends. Wait. It’s been a trend for years.” Yes, you are right. We want to underline that it is the norm for email marketers now.
Yes, segmenting your email subscribers is not a new concept.
What is new is that email segmentation has evolved from a fancy feature for advanced marketers to something ordinary that every email service provider offers now.
And this is something that a lot of email marketers are actively using in all their campaigns.
User-Generated Content
Marketers love to use user-generated content on various marketing channels. And email marketing is not an exception.
Showcase videos, photos, and stories that your existing clients are taking to prove to others that your business has happy clients. This is a very powerful marketing tactic that makes others want to buy your services or products. It’s also powerful social proof, and it’s very easy to share.
Here’s an idea for you. Conduct a content to collect UGC fast for your products or services. Offer a really good prize to make people want to participate in it. It will pay off with a massive ROI, for sure. Add UGC to your emails, social media, and website.
Final Thoughts
These are the top 4 e-mail marketing trends that we encourage you to implement this year. Optimize your email design for different devices. Adapt AI into your email marketing. Use email segmentation. Make UGC your revenue printer.
