The Syracuse athletic department (and marketing arm) has released the grand (ever grander) ’09 football media guide.
And I can’t look directly into it.
Look, as an alum that was originally reared as an Orangeman, it’s hard enough telling someone you’re now merely an Orange.
Yeah, we’re a damn fruit now. A damn fruit!
But fine, so be it.
It’s a little catchier from a public recognition standpoint, a little cuter for the ESPN graphic-makers.
Plus, the university spends hundreds of thousands of dollars (total guess… whatever), to some Midtown Manhattan P.R. firm trying to figure out ways to brand Syracuse, so who the hell am I to question?
But Jeezy Creezy. The media guide is like staring into the center of the sun.
Orange on top of orange, with some brighter orange thrown in for good measure.
Look, I know we’re now the Orange. We all get it. But have we just gone mad?
It’s like an orange-flavored piece of Bonkers gum from 1988 was heated in the microwave and exploded all over the media guide.
First the orange-orange-orange football ensemble, now this? Feel free to mix in a little blue here guys.
My eyes hurt.