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Got Goggles?

The media guide is like staring into the center of the sun. Orange on top of orange, with some brighter orange thrown in for good measure.

Holy cripes.

The Syracuse athletic department (and marketing arm) has released the grand (ever grander) ’09 football media guide.

And I can’t look directly into it.

Look, as an alum that was originally reared as an Orangeman, it’s hard enough telling someone you’re now merely an Orange.

Yeah, we’re a damn fruit now. A damn fruit!

But fine, so be it.

It’s a little catchier from a public recognition standpoint, a little cuter for the ESPN graphic-makers.

Plus, the university spends hundreds of thousands of dollars (total guess… whatever), to some Midtown Manhattan P.R. firm trying to figure out ways to brand Syracuse, so who the hell am I to question?

But Jeezy Creezy. The media guide is like staring into the center of the sun.

Orange on top of orange, with some brighter orange thrown in for good measure.

Look, I know we’re now the Orange. We all get it. But have we just gone mad?

It’s like an orange-flavored piece of Bonkers gum from 1988 was heated in the microwave and exploded all over the media guide.

First the orange-orange-orange football ensemble, now this? Feel free to mix in a little blue here guys.

My eyes hurt.

The Fizz is owned, edited and operated by Damon Amendolara. D.A. is an ’01 Syracuse graduate from the Newhouse School with a degree in Broadcast Journalism.

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