User experience, or UX, is one of the most significant – and most often overlooked – elements of successful design. More and more tech companies, marketing firms, app developers and design houses are launching specialized UX divisions to focus on how to create intuitive, easy to use tech.
The gaming and gambling industries are just as focused on improving user experience as all other sectors of the tech industry. In fact, for gaming and gambling platforms, user experience is one of the most important elements of the platform itself. Keep reading to learn more about user experience and its important role in both gaming and gambling platform development.
Why user experience is so important
When a platform is well designed, it means that the users can move through it easily, without frustration. This may seem fairly inconsequential, but it can actually mean the difference between a thriving, successful gaming or gambling platform and a platform that barely ekes out its digital existence.
Users are more likely to stay on a platform or continue using it if it is well designed and easy to use. On top of that, a well-designed platform also makes it easier for the users to navigate through the site. This means that more people will be able to answer their own questions, rather than contacting the platform’s help centre and essentially costing the platform time and resources.
Everyone has had the experience of using a website or platform that does not work quite as well as it should. Typically, these experiences are really frustrating and aggravating – this is the last thing you want to inspire in your platform users.
Game platforms with amazing user experience
You have likely used a game platform that did not prioritize user experience. You may not have realized it at the time, but it is easy to tell when a platform or website has not been designed with efficient UX in mind. The sites are typically clunky, difficult to move through, and figure out. We all spend so much time online now that it is pretty much a subconscious realization when we find a site that does not have good quality UX.
Increasing numbers of game design firms are designing their platforms around UX, rather than trying to fit the UX into their design after the fact. Good quality UX design takes a significant amount of time, expertise and planning, but the investment of time and energy is always ultimately worth it. At the end of the day, every developer wants an online game platform that is easy to use and makes the gamers want to stay on the platform.
UX and online casinos
User experience is also incredibly important for developing a successful online casino or online gambling site. Veteran gamblers, when visiting a new site, will be able to tell you whether or not they want to stay on the platform almost immediately. This is in part due to the quality of the design.
Online casinos with innovative and intuitive UX are easier for gamblers to navigate and use. This translates to happier gamblers who continue to use the platform and who contact tech support and the help desk less frequently, because they are able to easily find the answers to their own questions.
The online casino industry is growing at an exponential rate and shows no signs of stopping any time soon. As the industry becomes increasingly competitive, developing a high-quality user experience for the casino platforms will be of utmost importance in helping casinos stand out from the crowd.
There is now a new Canadian online casino – Rizk Casino – that has prioritized user experience along with user safety and security online. Rizk is a great example of an online casino with top-shelf UX – it is easy to use and navigate and it also has an extensive library of games that are well organized and easy to find.
Sports games, betting and platforms
UX is also significant for sports betting platforms. There are specific times during the year, such as during draft time, when the sports industry is abuzz with activity. During these times, it is more important than ever for information related to players and teams to be easy to find and navigate.
The best sports betting platforms organize the information clearly for gamblers and allow gamblers to easily navigate between sports, games, players and teams when making decisions. UX will become increasingly important for the industry as esports becomes a more and more popular segment of the athletics industry.